The Impact of Trust on Business Relationships, Success, and Outcomes

If you have a business, mission, or objective that you’re passionate about, you’re probably excited to get the word out and make things happen. The hardest – and most essential – part of advancement and growth is building the team, processes, and systems that enable you to accomplish your objectives. As technological advances speed up and customers shift ever faster from one platform to the next, building a collaborative team of specialists is essential for sustainability and growth. Whom you choose to bring into your inner circle and place trust in to help advance your mission is essential to your outcomes. So how do you know who to trust?

There’s no simple answer, but this article shares ideas about:

  • A real example of what can happen when trust is placed in the wrong hands.
  • How Do You Know Who to Trust?
  • Trust Between Two Parties is the Ultimate Relationship

A real example of what can happen when trust is placed in the wrong hands.

I read an article in my local paper yesterday about how our County court system is the worst in the State – by far. 😟 The caseload is increasing vs. decreasing. The pandemic was the catalyst, but on top of that, the County purchased a new Case Management System. Apparently, it’s been a total disaster – cases linger without trial dates scheduled, improper notices going out, wrong dates, times, judges listed, and more – serious stuff! It sounds like a nightmare.

The County has no other option than to push through and try to get the company that sold them the “lemon” system to fix everything. The State even issued a grant for the County to hire more judges and personnel to deal with the backlog because it’s so bad.

Being a technologist, I wondered how a migration to a new system could go so badly. I’ll be the first to admit that no technology, process, or system is perfect, and migrations can be complex, but the data nightmare described in the article I read seems extreme.

In this case, the County put its trust in the wrong hands. The company they chose to invest in didn’t have the skills to do the job correctly. Hopefully, they can resolve things quickly, but who knows what’s happening inside that company? If they couldn’t launch successfully, do they have the skills to resolve the growing issues list effectively and timely? Do new specialists need to be pulled in?

This story is a great example of why it’s so hard for people to make decisions about moving forward or whom to trust. I get it, and I wish there were a way to make it easy to know whom to align with.

I don’t have all the answers, that is for sure, but I do know that success depends on choosing your team wiselywho you trust and work with is directly tied to your outcomes.

How Do You Know Who to Trust?

The big question is: How do you know who to trust? I wish I had the answer to that! My husband would say it’s based on Zodiac signs, Shari Levitin would say it’s based on pheromones, here are 3 things Jill Konrath says about building trust, others would say body language, common connections, experience, past behavior and results…the list goes on.  I’m sure trust is a mixture of all that and more.

While technical skills and influence vary widely, trust is an entirely different animal. Here’s our take on some basic things you should expect from a trustful relationship with an outsourced partner: 7 Things to Expect from Any Outsourced Marketing Agency You Hire

What I didn’t include in the above article is that trust is a two-way street. Both parties need to adhere to the same principles. For example, if one party is transparent and honest, and the other party lies and withholds information, the trust is broken, and then basically, everything is broken at that point. Success depends on equal trust between the parties.

Trust Between Two Parties is the Ultimate Relationship

When there is trust, ideas flow, roadblocks are minimized, and things happen. Both parties are aligned to the same mission and have more room to focus on what they do best while having the confidence to innovate and continuously improve outcomes.

  • Trust means you have confidence in the process and capabilities and feel safe.
  • Being trusted means you take extreme ownership of every aspect of your performance.

I always feel humbled when clients choose to work with us because our work is directly tied to business revenue outcomes. Every company has made bad investments from time to time (after all, success takes practice), so when business leaders and founders trust us to set up their sales and marketing system and drive sales revenue, we take it very seriously. It’s exciting too when there is trust! We get to spread our wings, learn, and grow alongside all types of business leaders and teams.

Trust is not easy – it takes courage and dedication. You must be willing to accept the consequences, no matter what happens. Trust is risky, but when it works, the results can be amazing and better than ever imagined.

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